多數(shù)果醬包裝設(shè)計，都是想還原水果本身的誘人魅力。這種設(shè)計方法是行之有效的方法，更有利于產(chǎn)品的銷售，但是這樣做也容易陷入同質(zhì)化，凸顯品類價值難以讓顧客記住品牌。正確的做法是既要凸顯品類價值，還需要結(jié)合品牌的特點。

Design:Metis Studio
Idea , Manipulation:Vahid Khezrian
Hand Drawing: Nazanin Hedayati
Product Making: Abas Mousavi
Type: Produced
Client: Varesh co.
Location: Tehran, Iran
Packaging Contents: Jam
Packaging Substrate / Materials: Glass Jar
Printing Process: Digital Printing